Tokenomics

NOTICE

Earn Alliance tokenomics are subject to change as the development of the token continues to evolve due to market conditions, requirements of centralized exchanges, etcetera.

Introducing $ALLY Token

Picture a world where games can positively transform the lives of billions. At Earn Alliance, we're on a mission to turn that vision into reality by closing the gap between games and their potential fans through discovery and engagement. Individuals are struggling to find games that they enjoy and game developers spend billions of dollars per year in marketing trying to attract an audience that enjoys their games. The $ALLY token aims to be at the center of a platform that gamifies user acquisition, nurtures discovery, and curates the connection between gamers and games.

Token Supply and Allocation

The total supply of $ALLY tokens will be fixed at 1 billion tokens. To ensure fairness, we've carefully crafted a distribution plan that caters to various stakeholders, including investors in Earn Alliance, the development team, a treasury, strategic alliances, and the community. The team aims to list the token on decentralized and centralized exchanges in 2024, subject to compliance with all applicable legal and regulatory requirements. The token-generated event is expected to happen on October 10, 2024

Investors: 23.5%

• Seed Round: 17.49% of $ALLY tokens will be allocated to early investors who have supported the Earn Alliance project with a vesting period of 4 month lock-up and, 30 month vesting period.

• Strategic Private Round: 5.01% of $ALLY tokens will be allocated to strategic investors who have purchased the tokens leading up to the public sale with a 6-month lock-up and 24-month vesting period.

• Key Opinion Leaders (KOL) Round: 1% of the $ALLY token will be allocated to KOLs who strategically invest to help promote and support the platform. These tokens will have a 10% TGE, 1 month lock-up and 12-month vesting period.

Community: 35%

• Community Round: 3% of the $ALLY tokens will be allocated for a public sale for the community that will be whitelisted in advance of a public round. The tokens will have a 25% TGE and 3 month vesting period.

• Product Incentives: 29% of the $ALLY tokens will be allocated for future gamified incentives to experiment and stimulate the economy to sustainability. These tokens vest on a 1-month lock-up, 24-month vesting period.

• Early Supporter Rewards: 3% of $ALLY tokens have been earned by the platform’s community which will have a 100% unlock at the TGE.

Team: 20%

• Team: 20% of $ALLY tokens will be allocated to the project as rewards for contribution to the project with a 12-month lock-up, and 24-month vesting period.

Company & Ecosystem: 21.5%

• Marketing/Strategic Alliances: 5% of $ALLY tokens will be used for partnerships and marketing activities which has a 6-month lock-up, and 24-month vesting period.

• Ecosystem/Reserves: 10% of the $ALLY Token General purpose, critical expenses, and company treasury for maintaining the success of the token which may include additional rewards for ecosystem products. 10% TGE, 6-month cliff and 12 month vesting period

• Advisory: 1.5% of $ALLY tokens will be used for advisors who help with various aspects of the company which will have a 12-month lock-up and 24-month vest.

• Liquidity: 5% of the $ALLY tokens will be used for providing market liquidity. 50% of the Tokens will be unlocked at TGE, and the remaining will be unlocked at the discretion of the team

Unsold and Unclaimed Allocations

For the Community Round, KOL Rounds, and Early Supporter Rewards, all unclaimed tokens will be reallocated to the Product Incentives pool.

Governance

The Earn Alliance team will oversee the governance of the $ALLY token's economy. While we may explore voting opportunities for platform suggestions in the future, the ultimate decisions on governance will remain with the Earn Alliance team.

The team does not plan to transition into a decentralized autonomous organization (DAO) at this time. Our priority is to maintain a professional and accountable approach while being open to potential developments in the future through voted platform suggestions and community representatives to work closely with the team to provide feedback and general perspective across the world. Nevertheless, there will be features and some decisions that are controlled by the $ALLY token holders in the future, albeit the organization's future will be solely governed by Earn Alliance.

$ALLY Token Utility

$ALLY token use cases:

• Secure your favorite NFT Launches for your favorite games, taking your gaming journey to new heights, by buying whitelist early access with $ALLY tokens.

• Compete in-game challenges by spending $ALLY token to enter and win rewards.

• Purchase an XP Booster to get a 1.5x XP multiplier and progress faster in the Ally Pass

How to Earn $ALLY:

• Use gold to unlock Daily Chest and Legendary Chests that contain $ALLY tokens and other valuable rewards by scrolling The Wall.

• Progress your Ally Pass and buy the Premium Pass for a guaranteed $ALLY.

• Buy into a game challenge with ALLY token. Win before your time runs out and earn more tokens!

• Refer friends to join the Earn Alliance during time-sensitive recruitment events.

Token Reward Economy

The token reward economy is being carefully crafted to become sustainable. Initially, users on the platform will be rewarded through the Platform Incentives pool. Earn Alliance will initially develop a dynamic purchase strategy where game advertisers will spend fiat or crypto which will be processed to automatically buy $ALLY tokens from liquidity providers and use a portion of the tokens purchased as rewards for completing a mission on Earn Alliance.

Below is an example (percentages are subject to change) of 30% of the purchase from Game Advertisers being used as a reward for a Gamer. 8% is used for the cost to run the Earn Alliance platform (COGS), 3% of the $ALLY reward is stored in the company treasury, and 70% is kept as revenue.